TREDS is a footwear company with the core belief that waste should be a resource, not a liability. They are leading the way in repurposing waste materials, starting with tyres, into high-quality products. The founders needed to tell a story around ‘reimagining’ waste.
We connected them to artist Ruairi Walsh, who worked closely with the company founders to build the TREDS brand and create their visual identity staying true to the brand’s Kenyan heritage.
