Sares is a visionary digital artist whose work bridges the past and future, merging traditional aesthetics with cutting-edge technology to shape new forms of creative expression. Specializing in mixed media, Sares employs a variety of tools, including 3D modeling, artificial intelligence, and generative art techniques, to capture the chaotic essence of time. His goal is to transform passive viewing into immersive witnessing, inviting audiences to engage with his art on a deeply personal level. With more than a decade of experience in art direction, Sares has earned a reputation for his impactful pieces exhibited across the globe in iconic locations such as New York, Beeple Studios in South Carolina, China, Canada, Italy, London, and Madrid. Each piece is layered with reflective messages centered on universal emotions and grounded in his lived experiences, exploring themes of identity, memory, and transformation. Through his work, Sares seeks not only to inspire change but also to challenge and break down digital barriers, pushing the boundaries of what art can achieve in a technologically driven world. His pieces offer viewers a moment to pause, reflect, and consider their own role in the ongoing evolution of art and society. We spoke about the exciting possibilities of working with new technology.
1. How would you describe your artistic practice?
My artistic practice is based on exploring the self and the different fragments that compose it, the intersection between human emotion and the structured logic of machines—conceptual contrast. Through reflections resulting from the dialogue between human and machine, emotions, memories, identity, and their bond in time are analyzed as triggers for change. Various components in constant motion and a state of flux that develop essence. A chaos that is not disorder, but a natural state where infinite possibilities exist, a source of peace within the movement of a constant duality. The acceptance of this inherent chaos has become the cornerstone of my work, as I consider it the trigger for constant evolution, both personally and artistically.
I seek to reflect the human experience within this chaos, where emotions emerge, change, and dissolve in a dynamic flow influenced by time, where everything can change in an instant. I combine generative art, artificial intelligence, and real-time data, creating pieces that are alive, change, adapt, and reflect a state of continuous transformation.
My practice is about finding harmony in the unpredictable, embracing the tension between what we can control and what we must let flow. With this, I seek to invite those who observe my pieces to stop, reflect, and connect with their own emotions, understanding that chaos is not something to fear, but a force that shapes growth and opens paths to a deeper understanding.
2. What interests you about working with technology ?
What motivates me most to work with technology is its ability to find balance within constant development, allowing us to explore areas where the boundaries are still undefined and everything is yet to be done. This ever-evolving terrain expands creative and conceptual possibilities beyond what we know, opening new doors for experimentation.
In my practice, technology allows me to move fluidly within chaos due to its ability to generate results within infinite possibilities. It lets me embrace the unexpected and explore the being between order and disorder. This approach turns randomness into a creative force that not only reflects my vision but also transforms chaos into a dynamic element that gives life to each piece. It not only allows me to find some control within the uncontrollable, but also interact with complex concepts such as time and human emotions in an adaptable and living way. This enables me to create pieces that evolve, dialogue, and respond to the viewer, reflecting the constant transformation that defines both the human being and the digital environment we inhabit.
The fact that technology allows me to integrate seemingly opposite elements—chaos and order, tradition and innovation—is something I find fascinating. Each piece I create seeks to be a space for reflection on our relationship with change and progress, inviting the viewer to pause, observe, and connect with their own emotional experience in a digital context.
In summary, technology not only expands the limits of creation but also creates a bridge between the human and the digital, transforming the unpredictable into beauty and allowing us to find meaning amidst the chaos.
3. How does AI, data and generative technologies enhance the possibilities for creation and storytelling?
Artificial intelligence, data, and generative technologies expand the possibilities for creation, conceptualisation, and storytelling by introducing new dimensions of unpredictability, adaptability, and personalisation into the creative process. These tools invite us to go beyond traditional methods, creating narratives and experiences that evolve dynamically based on interactions, external data, or real-time information.
I see them as an invitation to step out of our known comfort zone and reconnect with our creative essence. Alchemy, a representation of transformation in every sense. The combination of these different technologies and elements is what I find most interesting. It’s like a huge laboratory full of experiments where everything can be mixed: images, video, audio, voice, text, or data, with the ultimate goal being expression.
Before, my creative process focused on representing an idea based on the aesthetic guidelines that defined my style and technique. This is where the combination of generative techniques with AI marked a significant shift: now, the idea evolves throughout the process. New ideas emerge, change, reappear, but the main focus is on expressing emotions. I believe that technology and its exponential evolution help us understand where the essence of what we create truly resides: the real result is hidden in the process itself.
The combination of different technologies is transforming the way we tell stories, and it is precisely at that intersection where the artist plays a central role. Because today, we have the opportunity to challenge the limits of creativity, allowing the creation of experiences that are not only visually striking but also conceptually deep and emotionally meaningful.
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4. What is the relationship between art and technical innovation for you?
The relationship between art and innovation is essentially a dynamic and complementary duality. They are two forces that move forward together, feeding each other in a continuous cycle of transformation. Evolution in any field, including artistic creation, cannot exist without the innovation that drives new languages, tools, and forms of expression. Art is alive, so it constantly evolves. For me, this relationship is not only natural but fundamental: art finds new paths as technology evolves, and in turn, technology acquires purpose and meaning when it is put at the service of art and human expression.
What’s interesting is that this connection also holds a paradox. On one hand, art and innovation support each other, creating a sort of stability. On the other hand, that stability is inherently unstable because constant change is what defines both elements. Innovation challenges the boundaries of technology, and therefore of art as well. Meanwhile, art explores and redefines the possibilities of technology, introducing innovation. It’s a balancing act where evolution not only results from this process but becomes the driving force that propels both areas into the unknown.
For me, technology and innovation are inseparable elements of the artistic process. They are forces that feed off each other, each essential to the other, and when combined, they allow art to remain alive, constantly changing and expanding. Without that interaction, art would be limited, and technology would lack the human dimension that makes it truly relevant.
5. What is the artwork that you are most proud of ?
Although all my works carry particular stories, as they are the result of lived experiences, there are two series that marked a turning point in my career: “Irae” and “Amores.” However, I am specifically referring to two pieces that hold a great deal of me: “Ruptis” and “Proprium.”
“Irae” was the beginning of a change, where I decided to transform my artistic perspective because it no longer aligned with my outlook on life, and I chose to let go of everything that was harming me. I found myself in crisis with my work, my focus, my environment, and my life in general. In a conversation with Barbi Ares, she suggested I take some time to rest. This had never been an option for me until then, as I don’t know how to not be doing something. This rest, combined with the decision to start psychoanalysis, allowed me to understand the present moment in a way I had never considered before. Acknowledging it was the first step into this new stage I’m currently going through. A burnout, an explosion, anger, and rage gave birth to “Ruptis,” the first piece in the series, the rupture. It holds everything I was feeling at that moment, where I was torn between risking change to move forward or staying in my comfort zone. It was my way of representing that first step toward change: letting go, stopping, recognising, and analyisng the parts. Taking what’s useful and discarding what prevents us from moving forward. I see “Ruptis” as a snapshot of the moment when I stopped everything to contemplate what I no longer needed to carry, allowing me to move forward more lightly toward new horizons.
In contrast, and as a result of the evolution of this process, “Amores” was born. A series where I explore love. Within it, there is a piece that represents the evolution of the process mentioned earlier: “Proprium” (“Symbiosis .001”). This piece was born from the exploration of self-love, not in a conscious way, but an unconscious one. Creating without a goal other than enjoyment allowed me to represent, through flowers that dance, the process each human goes through when attempting to change and be reborn with greater strength.
Although now I can say that a new piece has been added to the list. I am referring to “Prospera”, one of the pieces from my new series “Essentia”, where I explore the different fragments that make up the identity of the self, through a reflection on authenticity as the creator of the essence that defines identity.
“Prospera” delves into the resilience and strength of the Argentine spirit, addressing identity through the emotion of hope. The result of a collaborative process with the people at NotSociety, who gave me support and consulting to be able to develop the integrations.
It is inspired by the work of Argentine artist Ernesto de la Cárcova and uses socioeconomic data from Argentina as a dynamic component of the intervention. This approach allows the work to become a reflection of the struggles and aspirations of its nation, expressing the ability of the Argentine people to move forward in the face of extreme challenges to get ahead. “Prospera” is not only a visual tribute to the essence of Argentine identity but an experience that invites the viewer to reflect on the importance of hope within the construction of human identity.
